Views, social cognitions and representations

Contemporary »social psychology« as general framework for elaboration of: attitudes and related variables (opinions, stereotypes, prejudices, beliefs, believing, social knowledge, superstitions, social – value orientations), social value orientations, social representations and communication, discourses, social cognition, behavior prediction, with personal, personality, self, group, communicational, socialization, cultural and societal factors of their generation and change and with empirical research methodology, which contains methodology of identification and measurement of attitudes, social representations, social knowledge and related variables, different socio – cognitive accesses, content & context analysis and different (quasi)experimental designs for attitudes and related variables change measurement.